A Study on the Perception, Product Involvement and Purchase Intention of Consumers for the Personal Accident Insurance Sold by Non-Life Insurance Industry
碩士 === 逢甲大學 === 風險管理與保險學系 === 107 === The purpose of the study is to explore the proportion of people who are aware of the personal accident insurance sold by non-life insurance industry, the degree of consumers’ product involvement and the factors affecting the purchase intention. This re-search ad...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/832dty |