The Mechanism of Co-creation on Relationship Management
碩士 === 逢甲大學 === 國際經營與貿易學系 === 107 === Because of the limited market and high competition, manufacturers are attempt-ing many ways to keep and enhance relationship among their business-to-business (B2B) customers. Hence, the purpose of this study is to investigate the influence of co-creation on rela...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/an42ha |