Examining Online Customer Engagement Through the Facebook Page: Case Study of KFC Thailand
碩士 === 逢甲大學 === 國際經營與貿易學系 === 107 === Online customer engagement is an essential element for brand marketing relationships. With the increase of the business competition, the influence of the internet and social media that has been centric in the development of the relatively online customer engagem...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6j35ws |