The Study of Business Management of Coffee Chain Stores -A Case Study of 85℃
碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 107 === In 2003, 85°C Bakery Café, the case study subject of this research, was optimistic about the prospects of Taiwan’s coffee industry. The marketing concept of “five-star enjoyment at affordable prices” had been popularized through combination cafés that offered...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/796h2g |