Applying UTAUT2, Source Credibility and Social Presence to Investigate the Factors of the Continuance Intention for Facebook Live- Big Five personality traits as a Moderator
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 107 === With the rapid development of live broadcast industry, there are more and more functions and live broadcast platform have been developed. Live stream is a trend and business opportunities in the future; therefore, understanding which features of streamer and l...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h34s58 |