The Study of Product Category, Need for Cognition and Information Sharing Behavior on Social Media-Take Apparel Product as an Example
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 107 === The development of Internet and social media lets everyone search and share interesting things anytime and anywhere. Brands invest a lot of money on social media to push product visibility. Brands also want their customers to share relevant product information o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qk4944 |