A Study of the Relationship between Live Streamer's Impression Management Strategies and Audience's Donations: Elaboration Likelihood Model Perspective.
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 107 === With the progress in information technology and the coming-of-age of the Internet, self-media is in flourishing development and shows the promise of becoming the trend in the future. In the past few years, the mobile streaming industry has developed rapidly,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cz54d8 |