The Effects of Country of Origin, Product Packaging, Consumers’Product Importance on Consumers’ Purchasing Wiliness and Perceived Value-AnExample of Craft Beers
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 107 === Since Taiwan abolished the internal fiscal monopoly of tobacco and alcohol, the craft beer industry began to grow at a steady rate. In 2016, the Taiwan craft beer market grown to 1.7%, and the total revenue was approximately 4 billion NTD. Increased global trade...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qrs55n |