Analyzing the Influence of the Elaboration Likelihood Model（ELM） on the Advertisement Effect of Cosmetic Brands
碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 107 === Advertising has always been a major lifeline for cosmetic brands, and this study seeks to increase its effectiveness. Using the elaboration likelihood model (ELM) as a theoretical basis, this study hypothesizes that when cosmetic brands produce advertisemen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nq5654 |