A Research of Entrepreneurship Management of Culinary Art Classroom Based on Experiential Marketing and Qualia Design
碩士 === 輔仁大學 === 餐旅管理學系碩士在職專班 === 107 === The “experiential economy” is fermenting globally; “experiential marketing” giving consumers brand new thoughts, and incorporating “qualia concept” to the space design add value to consumer experiences and increase their desire of purchasing “Out-eating” popu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44s5w8 |