The effect of mascot and brand image on purchase intention-Shop Café YO
碩士 === 玄奘大學 === 企業管理學系碩士班 === 107 === In foreign countries, the mascot as a public relations spokesperson's market has developed quite mature. The mascot plays an important role in marketing activities and brings brand benefits. However, in the domestic market, most of the mascots are only used...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2ccbyx |