Persuasive Facebook Live-The Effects of Argument Quality,Popularity,Attraction,Interaction on Purchasing Intention
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 107 === Are you "live"? Facebook live broadcast makes people interact more quickly and frequently. This article integrates the technology acceptance model (TAM) and the elaboration likelihood model(ELM) to investigate how webcasting uses different persuasive...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rpqns8 |