The service quality, brand image and product recognition for pre-plan funeral arrangement contracts– with Li-Vi Life Service LTD a case study

碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 107 === This paper investigates the influences of pre-arrangement of funeral industrial’s service quality, brand image and products perception which is sampling from customers and business division from Li-Vi Life Service LTD. By Literature reviews and using questionn...

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Bibliographic Details
Main Authors: HSIEH, SHU-HWA, 謝淑華
Other Authors: TSAI, CHIH-MING
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/gnksjn