| Summary: | 碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 107 === This paper investigates the influences of pre-arrangement of funeral industrial’s service quality, brand image and products perception which is sampling from customers and business division from Li-Vi Life Service LTD. By Literature reviews and using questionnaire statistic methodology to investigate the relations from different customer’s background to funeral staff’s service quality, funeral products perception and the relations of pre-arrangement contract to different characteristic customers.
By sampling, 93 valid questionnaires were collected. To analysis the service quality, research result shows that Li-Vi Life Service LTD staff training, products arrangement and working procedure has been affirmed by customers. To brand image analysis, Li-Vi Service LTD can be affirmed by customers for its professional service and brand image, customers are willing to recommend Li-Vi Service LTD to their friends when their requirements done. For products perception, research evidence also show that the brand image and professional service can be affirmed by customers, it will receive much benefit from customer’s product perception. From pre-arrangement marketing, it shows that the pre-arrangement contract actually there is still much to be desired. They need to improve human training, products design and SOP to enhance their pre-arrangement contract marketing to increase more customer to understand the contents of pre-arrangement contract.
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