The influences of product quality, product innovation and health promotion on consumer loyalty- A case of a restaurant in Malaysia
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 107 === Recently it is important to promote lifestyle in order to maintain and promote health. Thus, healthy light food has a good business opportunity in food industry. This study proposed an integrated approach to understand the relationships between push-pull motiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3ac2zd |