The Impact of Online Shopping Reviews on Consumer Purchase Intention

碩士 === 義守大學 === 資訊管理學系 === 107 === With the advancement and development of technology information, the Internet has become the main channel for consumers to obtain information and share opinions. The review site is the most popular platform for consumers to browse information and search. However, to...

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Bibliographic Details
Main Authors: Yu-Ting Su, 蘇玉婷
Other Authors: Yun-Yun Chen
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/w6465e