LOYALTY OF CUSTOMER TOWARD AUTO MAKET BRAND NAME IN VIETNAM
碩士 === 義守大學 === 管理碩博士班 === 107 === This study is developed under the rationale of auto manufacturing companies in Vietnam for knowing the importance of customer loyalty by identifying how its determinants in order to have proper marketing programs to retain current customers. There are three factors...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4q3bx3 |