LOYALTY OF CUSTOMER TOWARD AUTO MAKET BRAND NAME IN VIETNAM

碩士 === 義守大學 === 管理碩博士班 === 107 === This study is developed under the rationale of auto manufacturing companies in Vietnam for knowing the importance of customer loyalty by identifying how its determinants in order to have proper marketing programs to retain current customers. There are three factors...

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Bibliographic Details
Main Author: Pham Trong Tan
Other Authors: Ying-Maw Teng
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/4q3bx3