Antecedent or Moderator? Examining the Effect of Webcare in the Online Buying Service Recovery Context
博士 === 義守大學 === 管理碩博士班 === 107 === In the online buying marketplace, electronic word of mouth (eWOM) and reputation are crucial, especially because the influential effect of negative WOM can easily spread quickly through the Internet platform. Thus, businesses are investing a great deal in consolida...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fku33x |