A Study of the Relationship among Experiential Marketing, Experiential Value and Behavioral Intention －The Case of Kinmen Tunnel Music Festival
碩士 === 國立金門大學 === 觀光管理學系 === 107 === With the changes in consumption patterns, the improvement of national income, and the implementation of the weekend holidays coupled with the actively promotion and marketing of local culture in various places, the tourism activities have been valued, and the dem...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8qne5z |