A Study on the Cognition of Kinmen Kaoliang Liquor Brand by Consumers in the China Liquor Market- Take Xiamen City as an example
碩士 === 國立金門大學 === 管理學院事業經營碩士在職專班企業管理組 === 107 === ABSTRACT In view of the fact that the Taiwanese liquor market is subject to double competition between domestic liquor (whiskey, etc.) competing products and all kinds of imported wines, the competition is becoming increasingly hot, and the Kinmen Ka...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t9wet5 |