The Study of Influential Factors of Housing Pension Purchasing Intention from The Perspective of Theory of Planned Behavior- The Moderating Effect of Brand Trust
碩士 === 崑山科技大學 === 企業管理研究所 === 107 === With the advent of an aging society and the era of declining birthrate, elder care has become an important issue of Taiwan social welfare policy. At the same time, the elderly consumer market has become the biggest business opportunity for the financial industry...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ye4ab4 |