A Study of the Influence of Store Image, Experiential Marketing, Customer Satisfaction and Customer Loyalty: A Case of Korean Cuisine
碩士 === 崑山科技大學 === 企業管理研究所 === 107 === Customer loyalty of consumer behavior was a very popular research topic. Meanwhile, experiential marketing will also lead an important tendency into the age of experience economy. Therefore, a motivation of this study was drove to propose and examine the relatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5rddg2 |