A Study of the Effect of Emotional Design, Service Quality, Experiential Marketing, and Brand Value on Customer Satisfaction: A Case of Silver Decoration Cultural Creative Design Chain Store
碩士 === 崑山科技大學 === 企業管理研究所 === 107 === In this study, samples were selected from the store customers, employees and their supervisors of silver love brand silver decoration cultural creative design chain store Annshop. The questionnaire was issued during April 18 to April 28, 2019. A total of 800 que...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mzcf4e |