The Influences Factors of Customer Behavior in Online Shopping in Ho Chi Minh City

碩士 === 龍華科技大學 === 企業管理系碩士班 === 107 === The aims of this research are to find out some factors may affect the intention of purchasing online of consumers in Ho Chi Minh City, Vietnam’s largest city. There are many factors may affect the intention of online shopping likes: Product price, Product featu...

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Bibliographic Details
Main Authors: Luong Ngoc Duy, 梁玉維
Other Authors: Lin, Ming-Kun
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/663ys7