A Study of City Cafe Marketing Strategy and Consumers’ Purchasing Intention – Consumer Satisfaction as a Mediator
碩士 === 嶺東科技大學 === 國際企業系碩士班 === 107 === This study aims to explore the relationships between marketing strategy, consumer satisfaction and consumers’ purchasing intention among the coffee in President Chain Store Corporation (City Cafe). Data are from the consumers of sea line in Taichung. The method...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tw89y5 |