The Influence of School Brand Image, Administrative and Teaching Service, and School Marketing on Students’ School Choice: The Case of A Private Vocational High School in Taichung

碩士 === 嶺東科技大學 === 國際企業系碩士班 === 107 === Declining birth rates and the 12-year basic education have brought recruitment pressure to bear on private schools. How to increase students' willingness to study is already an urgent matter school operators have to face and to think about. Based on the ex...

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Bibliographic Details
Main Authors: MA,CHAO-FAN, 馬超凡
Other Authors: JANG,TSYH-JENG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/ad56sk