The Effect of the Brand Equity of Packaged Beverages on Purchase Intention: The Mediator of Green Marketing
碩士 === 嶺東科技大學 === 國際企業系碩士班 === 107 === Nowadays, consumers choose to purchase products with the brand in the competitive markets of many kinds of packaged beverages. For consumers, with the environmental awareness increasing, the company adopts the green marketing strategy which not only attracts co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9cdntv |