Watch The Consumption Value of Internet Celebrity Online Live Broadcast,Sensory Sink Into and Impulsive Purchase Research
碩士 === 嶺東科技大學 === 國際企業系碩士班 === 107 === This research was to explore the personal economic value variable (watching motivation, purchase willingness, social interaction, actual demand, promotion factors) and sensory involutions of modern people to watch online online broadcasts (information browsing,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8mbppr |