A Study on Perceived Value and Purchase Intention of Online Shopping Pet Supplies: Moderator of Perceived Risk and Sales Promotion
碩士 === 嶺東科技大學 === 國際企業系碩士班 === 107 === The main purpose of this study is to investigate the consumer's perceived value, perceived risk, promotion method and purchase intention of online shopping for pet supplies, and to explore the consumer's purchase behavior for online shopping pet suppl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2xqd3z |