The Effect of Sticker Value and Purchasing Intention of LINE Sticker : Usage Motivation as the Moderator Variables
碩士 === 嶺東科技大學 === 企業管理系碩士班 === 107 === The aim of this study is to explore the effect of sticker value and purchasing intention of LINE sticker : usage motivation as the moderator effect, by using questionnaires survey to collect data,this study is targeted at the consumers who are willing to purcha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j247jf |