Research on the Influence of Advertising Spokespersons Characteristics on Brand Image and Consumer Intention - Taking Womens Underwear Products as an Example
碩士 === 嶺東科技大學 === 企業管理系碩士班 === 107 === This study explores the relationship between advertising spokesperson traits, brand image and consumer intention in the case of womens underwear products, which are targeted at female consumers in central Taiwan. The research results show that the characteristi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bdc222 |