A Comparison of Direct Marketing Strategies-A Case Study of Nu Skin Company and Amway Company

碩士 === 嶺東科技大學 === 企業管理系碩士班 === 107 === Direct sales have been developing in Taiwan for many years, and direct sales companies and total turnover in Taiwan have also been rising year by year, creating many direct salers who use this marketing method to profit, each company to establish a unique busin...

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Bibliographic Details
Main Authors: CHENG, RUEY-LIN, 曾瑞琳
Other Authors: JANE, CHIN-CHIA
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/3b3zgm