A Study of Brand Orientation Strategy and Business Strategy in Tourist Hotels - An Empirical Study of Lealea Group Hotels
碩士 === 嶺東科技大學 === 觀光與休閒管理系碩士班 === 107 === ABSTRACT Due to visa-free, travel subsidy and other related tourism policies, tourists from Southeast Asia to Taiwan are increasing dramatically. Tourism and leisure industry in Taiwan has now undergone more diversified development in the global market,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43z25s |