Applying Correspondence Analysis to Brands of Bargain Clothing Chains
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 107 === This study is based on the top six brands of bargain clothing chains to investigate their brand positions, where the brands are H&M, ZARA, UNIQLO, GAP, NET and Giordano. The study employs the correspondence analysis to explore and to understand the marke...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xp277t |