The Influence of Facebook Live Broadcaster’s Image and Advertising Effect on Consumer's Purchase Intention-A Case Study of Cosmetics
碩士 === 康寧大學 === 企業管理研究所 === 107 === Love of beauty is the natural instincts of people, especially taking good care of face. As Facebook is becoming more and more popular, this research is to study consumer buying intention effected by Facebook live broadcast celebrity's image and advertising ef...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yv3z28 |