The Impact of E-Customer Brand Reputation and Word-of-mouth for Shopee Consumers' Purchase Intentions-A Case Study of Yunlin County
碩士 === 康寧大學 === 企業管理研究所 === 107 === As the times progress, the popularity of the Internet has changed the way the consumers consume and behave. The online stores have advantage of opening 24-7 without the limitation of time and space. This study aims to understand the correlation between the brand a...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9s3668 |