Exploration Vietnamese Tourists Market Segmentation in Taiwan: A Motivation Based Approach
碩士 === 銘傳大學 === 企業管理學系 === 107 === This study applies concept of segment through push and pull motivation to investigate motivation of Vietnamese traveler in Taiwan. Questionnaires were collected by one hundred surveys to Vietnamese traveler in Taiwan which was analyzed through factor analysis, clus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6pn63q |