Effect of Visual Imagery and Product Facing Direction on Advertising Communication
碩士 === 銘傳大學 === 企業管理學系 === 107 === The presentation of product images is an important issue for marketers. Prior research focus on product facing direction and temporal focus. The author adds the concept of dynamic and visual imagery as an extension of past research. This research conducts a 2(produ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4b9qe3 |