Destination Marketing of Mexico: Integrated with Motivation and Theory of Planned Behavior

碩士 === 銘傳大學 === 國際企業學系碩士班 === 107 === Destination marketing plays an important role in the tourism industry by promoting the attractions of a town, city, region or country. Customers such as investors, hospitality students, tourism labor force, government institutions, and the ending consumer, touri...

Full description

Bibliographic Details
Main Author: GARCIA CANCINO NAYELI
Other Authors: CHEN, HSIU-LI
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/pn3zy8