Cruise Travel Motivation: Construct Development and Scale Validation
碩士 === 銘傳大學 === 觀光事業學系碩士班 === 107 === The cruise industry is booming. In the past, research on cruise tourism motivation was rarely discussed. Therefore, this study integrated qualitative and quantitative approaches and incorporates Push-Pull theory to deeply explore the consumer participation...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4bq5eb |