Research on Market Segmentation and Marketing Strategy of Auto Insurance Customers

碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 107 === In recent years, under the liberalization of China's domestic insurance rates and the full opening of the market, Taiwan's property insurance industry is facing a highly competitive environment. Therefore, how can property and casualty insurance com...

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Bibliographic Details
Main Authors: CHEN, WEI-LUN, 陳緯倫
Other Authors: TSAI,YIH-CHING
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/u453w7