A Research of the Word-of-Mouth、Familiarity and Purchase Experience on E-commerce Platform Trust and Purchase Intention: Consumer Electronics as an Example
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 107 === Recently, online purchasing has been rapidly developed, and more and more customers are willing to purchase product on online-transaction platforms. The developed of variety online-transaction platforms has become quite mature and shopping has become a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e64996 |