A Research of the Word-of-Mouth、Familiarity and Purchase Experience on E-commerce Platform Trust and Purchase Intention: Consumer Electronics as an Example
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 107 === Recently, online purchasing has been rapidly developed, and more and more customers are willing to purchase product on online-transaction platforms. The developed of variety online-transaction platforms has become quite mature and shopping has become a...
Main Authors: | HSIEH, I-HSIN, 謝亦馨 |
---|---|
Other Authors: | KOU, TUN-CHIH |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/e64996 |
Similar Items
-
The Effects of Product Warranty and Electronic word-of-mouth on Consumers’ Purchase Intention-An Example of Cosmeceutical
by: Hsing-YiHuang, et al.
Published: (2016) -
The Effects of Electronic Word-of-Mouth on Consumer’s Purchase Intention - An Example of the Cosmetics
by: LIN, CHIN-MIN, et al.
Published: (2018) -
The Influence of Electronic Word-of-Mouth on Consumer Purchase Intention
by: Shih-mei Hsu, et al.
Published: (2009) -
The Word-of-Mouth Effect of Blog on Consumers’ Purchase Intention
by: Chao Shih Ting, et al. -
The effect of Negative word-of-mouth on Consumers Purchase Intention--the example of B&Bs
by: Pei-chun Lai, et al.
Published: (2013)