Using Spatial Data Mining for Customer Lifetime Value Analysis:The Case of the Chain Drugstore
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 107 === In the recent years, data mining and big data have become the popular data analysis methods in a variety of industries. Many firms aim to use data mining or big data techniques to enhance customer relationship, marketing capabilities, and sales growth. Howeve...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/tr3p5m |