Determinants of Customers’ Repurchase Intention in the Health Supplement Industry: The Perspectives of Resource-Based View, Brand Trust, and Brand Attachment.
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 107 === In recent years, in response to the prolonged life expectancy of the population and the rise of health awareness, the health supplement industry has flourished and been very competitive. The main purpose of this study is to explore the antecedents of repurcha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/spta56 |