Exploring Hiking Tourists Behavior and Customer Satisfaction from the Perspective of Brand Equity:A Case Study of Lamigo Travel Service–Using the Moderator of Use Technology
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 107 === Since the rapid change in this era of internet. How to create a good brand image and maintain close relationships with customers through the use of new technologies via social media, from the perspective of brand equity, Focus on consumer’s satisfaction and s...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/c2yb43 |