Exploring Hiking Tourists Behavior and Customer Satisfaction from the Perspective of Brand Equity：A Case Study of Lamigo Travel Service–Using the Moderator of Use Technology
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 107 === Since the rapid change in this era of internet. How to create a good brand image and maintain close relationships with customers through the use of new technologies via social media, from the perspective of brand equity, Focus on consumer’s satisfaction and s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c2yb43 |