A Study on the Growth of Yonghui Superstores

碩士 === 國立政治大學 === 國際經營與貿易學系 === 107 === This thesis investigates the growth of Yonghui superstores in terms of the expansion of geographical market and product scope. Since China implemented the reform and open-door policy in 1978, the retail industry has gone through twists and turns. Yonghui super...

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Bibliographic Details
Main Authors: Xiao, Pei-Chen, 肖沛臣
Other Authors: Tan, Dan-Chi
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/t6w6t3