Mobile Advertisements and Social Change in Taiwan : 1998-2018

碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 107 === The goal of this research is to analyze the influence and relevance of social change as well as how the country of origin effects advertising performance and imagery symbols using the content analysis method. The results were obtained by analyzing advertiseme...

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Bibliographic Details
Main Authors: Liu, Szu-Yu, 劉思榆
Other Authors: 鄭自隆
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/d7e6c3