Mobile Advertisements and Social Change in Taiwan : 1998-2018
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 107 === The goal of this research is to analyze the influence and relevance of social change as well as how the country of origin effects advertising performance and imagery symbols using the content analysis method. The results were obtained by analyzing advertiseme...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/d7e6c3 |