A study of the influence of Used Car We media KOL on customers\' purchase intention -- the case of Ask Zhizhizhi
碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 107 === With the development of the used car industry in mainland China and the change in consumer attitudes, more and more people are paying attention to and considering buying used cars as a family commuting tool. In this era of information explosion, consumers c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3jkc2v |