Advertising Performance and Social Cultural Imager: A Case Study of Master Kong\'s Instant Noodles
碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 107 === This study is aimed at the advertising performance of TV commercials in China's Master Kong instant noodles over the years, exploring the relationship between social changes and China's current social and cultural imagery, and the intermediary rol...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69de6p |